A Comparison of McDonalds Marketing Methods in the Eurasian Marketasian Market
Zimo Hu
Abstract:McDonalds has a high global brand awareness directly tied to its country-specific marketing initiatives. This study aims to compare McDonalds marketing tactics in European and Asian markets by delving into McDonalds global strategic marketing model, which includes. However, it is not limited to product categories, promotional techniques, and distribution networks. This study fosters reciprocal learning and provides additional ideas and methodologies for McDonalds globalization strategy development in the futur… Show more
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