2015
DOI: 10.5430/ijba.v6n2p106
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A Comparison between Generation X and Generation Y in Terms of Individual Innovativeness Behavior: The Case of Turkish Health Professionals

Abstract: Today the criterion of innovation has become a paradigm for all institutions to maintain their success. Innovation is essential for service industry as well as production industry. It is the individual that is in the center of innovation, which can be defined as the difference between a good idea and a good product. The innovative work behavior of individuals is an area that needs to be scrutinized in terms of innovativeness. Because innovation directly effects the quality of life, it has a significant role in… Show more

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citations
Cited by 33 publications
(25 citation statements)
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References 37 publications
(37 reference statements)
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“…Ölçeğin iç tutarlılık güvenilirlik katsayısı toplam ölçek için 0,82, alt boyutlar için 0,72 ve 0,80 arasındadır. Ölçeğin 11 maddesi pozitif (1,2,3,4,7,8,10,11,14,16,17), yedi maddesi (18,15,13,12,9,6,5) negatiftir. Uyarlama çalışmasıyla geliştirilen hesaplama yönteminde; negatif maddeler ters puanlanmaktadır.…”
Section: Bireysel Yenilikçilik öLçeğiunclassified
“…Ölçeğin iç tutarlılık güvenilirlik katsayısı toplam ölçek için 0,82, alt boyutlar için 0,72 ve 0,80 arasındadır. Ölçeğin 11 maddesi pozitif (1,2,3,4,7,8,10,11,14,16,17), yedi maddesi (18,15,13,12,9,6,5) negatiftir. Uyarlama çalışmasıyla geliştirilen hesaplama yönteminde; negatif maddeler ters puanlanmaktadır.…”
Section: Bireysel Yenilikçilik öLçeğiunclassified
“…They have never lived without the Internet (Yusoff, W.F., & Kian, T.S., 2013). GenZ individuals are the new conservatives embracing traditional beliefs, valuing the family unit, self-controlled, and more responsible (Yigit, S., & Aksay, K., 2015;Singh, A., 2014). The Generosity Index uses readily available data to measure private monetary generosity in Canada and the United States (Lammam, MacIntyre, & Ren, 2015;Vlasov & Kiseleva 2017).…”
Section: Giving and Donation Behavior Of Geny And Genzmentioning
confidence: 99%
“…Generation Y members account for 40 percent of the population in South Africa (55 908 000 individuals in 2016), which makes Generation Y members an important segment to market (Statistics South Africa, 2016). Due to the population size and spending power of Generation Y individuals, markets, retailers and researchers should pay close attention to this generation (Branchik, 2010;Yigit & Aksay, 2015;Khan et al, 2016). Generation Y individuals experiment and adapt to new products in the market (Viswanathan & Jain, 2013), therefore, this makes Generation Y individuals have high brand awareness, but are not brand loyal to the product (Noble et al, 2009) which creates a gap for buying on impulse.…”
Section: Literature Reviewmentioning
confidence: 99%