A Comparative Study on the Relationship between Brand Positioning and Awareness Using Brand Profiling Tool - Focused on the Brand Category of ‘Beer’ -

Yoo, Yeon Soo; Oh, Kiseok; Choi, Sohyun; Kim, Bosub

doi:10.21326/ksdt.2019.24.1.005

journalofkoreadesignforum

2019

DOI: 10.21326/ksdt.2019.24.1.005

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A Comparative Study on the Relationship between Brand Positioning and Awareness Using Brand Profiling Tool - Focused on the Brand Category of ‘Beer’ -

Yeon Soo Yoo¹,

Kiseok Oh²,

Sohyun Choi³

et al.

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A Comparative Study on the Relationship between Brand Positioning and Awareness Using Brand Profiling Tool - Focused on the Brand Category of ‘Beer’ -

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