2016
DOI: 10.21162/pakjas/16.5084
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A Comparative Study of Traditional Versus Best Practices Mango Value Chain

Abstract: Pakistan is the fourth largest producer of mangoes preceded by India, China and Thailand. Marketing of mangoes is mainly in private hands that are supposed to deliver quality mango in the domestic market. However, there is little evidence of developing value oriented mango chain particularly for the high end markets. Growers have attempted to deliver premium quality mangoes at the modern retail stores but due to inadequate marketing skills they were unable to maintain consistent and regular supplies. To keep c… Show more

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Cited by 9 publications
(6 citation statements)
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“…Pakistan is one of the top exporters and producers of mangoes worldwide (Mehdi et al, 2016;UNFAO, 2019). Mangoes from Pakistan renowned for their delectable flavor.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…Pakistan is one of the top exporters and producers of mangoes worldwide (Mehdi et al, 2016;UNFAO, 2019). Mangoes from Pakistan renowned for their delectable flavor.…”
Section: Resultsmentioning
confidence: 99%
“…Pakistan is a significant largest exporter of mangoes worldwide (Mehdi et al 2016). Mangoes from Pakistan are renowned for having a delicious flavor.…”
Section: Introductionmentioning
confidence: 99%
“…Where Q is the total sale of the olive oil product and P is the respective price of the oil. Following the Mehdi et al (2016).…”
Section: Profitability Analysismentioning
confidence: 99%
“…It's a common practice for farmers to sell their standing crops to pre-harvest contractors at the flowering stage. The contractors then auction the fruits to the whole sellers who further sell to the retailers or exporters (Mehdi et al, 2016). Most of the farmers do not have direct access to the market and export opportunities.…”
Section: Introductionmentioning
confidence: 99%