A comparative study of the emotional assessment of automotive exterior colors in Asia

Satake, Izumi; Xin, John Haozhong; Tianming, Tu; Hansuebsai, Aran; Ando, K.; Satô, Tetsuya; Kajiwara, Kanji; Ohsawa, Seiji

doi:10.1016/j.porgcoat.2011.06.013

Cited by 18 publications

(13 citation statements)

References 8 publications

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“…To construct a feasible test, the 34 representative color samples were only selected and then the data was converted into the system of Lab color space (CIE) in Table 1. 3. Method Many psychologists have suggested that different colors will induce different feelings in human beings, which mainly due to the factors of cultural, educational, geographical, national and so on [2,3,15] . Meanwhile, the product color image's conveying is always by means of language description, which is both abstract and confusing.…”

Section: Color Samplesmentioning

confidence: 99%

“…Therefore, designers can reduce the perceptual gap between designers and consumers on image cognition if they master the correct perceptual image information by evaluation of product color image, which is not only to design the color resonating with the consumer but also can improve the success rate of the design. In design studies, the most popular method of measuring participants' reactions to color image is the Kansei engineering, which explores the relationship between the feeling of consumers and the color of products [2][3][4][5] . In these studies, the semantic difference analysis (Osgood et al, 1957) and the method of multidimensional scaling (MDS) are considered as the survey techniques to investigate the perception of product image.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Study of the product color's image based on the event-related potentials

Chen

Xue

Wang

et al. 2014

2014 IEEE International Conference on Systems, Man, and Cybernetics (SMC)

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This research presents a new approach to explore the relationship between perception of product's color and their image. Event-related potentials (ERP) are used to reveal the brain responds to variation of image words within the same color category. Sofa was used as an example in this study. Firstly, all of the sample sofa pictures were made in the warm color tone according to the HSB color space; Next, through a questionnaire survey, we deduced that the three adjective words to match the color in three degree are: (i) passionate, (ii)mild, (iii) refreshing. The evaluation result showed that the reaction time were shorter for Related (passionate) and Conflict words (mild) than for the Vague word (refreshing). P200 and N400 components were identified in the -100 to 600 ms interval by the repeated analysis. The P200 component was larger for the related condition than for the unrelated condition, in addition, a right anterior P200 effect was observed. Meanwhile, the N400 component can be elicited by both Vague word and Conflict word, which suggested that these two kinds of word were not match the image of the target color. These findings reveal that the ERP can identify the relationship between semantic and perception of color sensitively, therefore, can help designers in achieving a desirable image of product's color effectively.

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Section: Color Samplesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Study of the product color's image based on the event-related potentials

Chen

Xue

Wang

et al. 2014

2014 IEEE International Conference on Systems, Man, and Cybernetics (SMC)

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show abstract

“…[14][15][16] These methods can also be employed for product color development. [17][18][19][20][21][22][23] Sports shoes are a classic example of the mass customization of popular products. The manufacturing of footwear is a complicated process, necessitating a combination of art and precision engineering.…”

Section: Introductionmentioning

confidence: 99%

“…Currently, the common methods employed for product appearance imagery research include consumer‐oriented technologies and Kansei engineering . These methods can also be employed for product color development …”

Section: Introductionmentioning

confidence: 99%

A comparative study on perceptual evaluations of sports shoe exterior colors in Taiwan

Shieh

Yeh

2014

Color Research & Application

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We investigated consumer psychology, perception, and aesthetics in relation to sports shoe colors in Taiwan. Semantic differential rating (three emotional adjective pairs) and preference rating questionnaires were distributed among 512 university students to investigate whether their responses to various sports shoe colors differed. The results show that black is one of the most popular colors for sports shoes. The participants preferred designs that incorporated white as the secondary color and disliked those that featured green as the main and secondary colors. In addition, designs incorporating black or red as the main color with a bright color as the secondary color were considered modern. Black and white designs were perceived to be more suited to formal occasions. Furthermore, when the area of the main color exceeded that of the secondary color, the participants perceived a strong sense of simplicity, unless the colors were blue and green. The participants preferred two-color over one-color designs, and three-color designs had a higher correlation with participant preferences. Women required more time than men to evaluate a sample. The men typically examined the samples from a frontal angle, whereas the women focused on the sides of the sample. The scoring scale was polarized (e.g., highest score for modern was 210 and 10 for retro), rendering the values of the Pearson correlation coefficient analysis comparatively low, resulting in weak correlations between variables. However, the relative differences of these values retained referential value regarding objective quantification.

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“…For example, Jindo and Hirasago (1997) studied the design of car interiors and cockpits; Lai (2005) and Chang (2007) examined driver preferences regarding car appearance; Luo investigated the design of wheel hubs; Smith and Fu (2011) examined the Kansei design of car head-up displays; and Satake et al . (2011) investigated the emotional assessment of automotive exterior colors. For many people, particularly those with long commute times, cars have effectively become multifunctional living spaces.…”

Section: Introductionmentioning

confidence: 99%

Investigating vehicle interior designs using models that evaluate user sensory experience and perceived value

Liang

Lee

et al. 2019

AIEDAM

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This study adopted a Kansei engineering methodology to examine users’ Kansei values toward automotive interior designs by conducting experiments under two models: sensory experience and perceived value evaluation models. In the sensory experience model, 60 participants were recruited to experience using 27 vehicle samples and to assign scores to eight Kansei keywords. Hayashi's quantification theory type 1 was used to calculate the weight of 12 interior space items and 40 interior design categories. In the perceived value evaluation model, 60 participants completed a questionnaire on the influence levels of the Kansei keywords on their Kansei values from the perspectives of four consumer perceived value dimensions. The questionnaire scores were then evaluated using factor analysis to extract nine primary factors affecting participants’ perceptions. This study determined that the interesting and dynamic perceptions corresponded to five design items under the Excitement Quality factors, vigorous and recreational perceptions corresponded to four items under the Relaxation and Comfort factor, and technological and luxurious perceptions corresponded to six items under the Luxury and Splendor factor and the Esteemed Image factor. These findings can help designers and researchers in the relevant sectors create automotive interior designs that fulfill the expectations of users.

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A comparative study of the emotional assessment of automotive exterior colors in Asia

Cited by 18 publications

References 8 publications

Study of the product color's image based on the event-related potentials

Study of the product color's image based on the event-related potentials

A comparative study on perceptual evaluations of sports shoe exterior colors in Taiwan

Investigating vehicle interior designs using models that evaluate user sensory experience and perceived value

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