A comparative study of expressive language usage in contemporary Ukrainian and English media

Abstract

The article addresses the topical issue of using expressive syntax in mass media, which is an essential aspect of modern journalism. This topic is becoming especially important in the context of the rapid development of digital media and changes in how people consume information. Expressive syntax, as a means of linguistic expression, affects the audience's perception of content, shaping emotional reactions and attitudes. The paper analyzes how different publications use expressive syntax to achieve specific communicative goals. The authors carefully analyzed the linguistic features of two leading media resources - the British "The Guardian" and the Ukrainian "Ukrainska Pravda." They aimed to understand how these media use expressive syntax to achieve their communicative goals. The authors paid particular attention to analyzing stylistic differences in approaches to presenting information, which reflects the cultural and contextual characteristics of the audiences of both publications. On the one hand, The Guardian tends to have a more analytical and nuanced style. It uses syntactic constructions that promote deep understanding and reflection on the topics presented. On the other hand, Ukrayinska Pravda more often resorts to direct and emotionally charged syntactic constructions that help to convey the main point of the news quickly and effectively. It constantly emphasizes the importance of events for Ukrainian society. Based on the analysis conducted, the authors have concluded that expressive syntax plays a key role in shaping the perception and impact of media texts on the audience. Media outlets should find a balance between the use of expressive means and ensuring the accuracy and reliability of information. Therefore, all media professionals are advised to pay close attention to their language strategy since language is a powerful tool of social influence that can shape public opinions and sentiments.