To have sustainable societies, we need to accelerate the
energy transition towards clean energy solutions, however, awareness
and understanding of the process as well as intentions to change
behaviors are still limited, especially among young people. An
optimal balance considering the point of view from all parties
involved is out of sight without a focus on social structures and a
dialogue among all parties. In this context, universities have a
critical role to play: these institutions build capacity through the
development of new knowledge, new understanding and new insights,
and can therefore provide effective solutions to complex societal
challenges. In search of innovative approaches to reach young
people, whose communicative paradigm has become more interactive and
participatory, the use of serious gaming in formal education is
gaining attention among scholars and practitioners: they can foster
skills and abilities, contribute to content development of complex
issues by integrating insights from different disciplines, and
permit learning experiences that are not possible in real life. In
this paper, we introduce “We‑Energy Game”, a serious game that
address the urgency and complexities in the provision of affordable
energy from renewable sources for an entire town. During the game,
players negotiate, from their respective roles, which energy source
they want to employ and on which location, with the goal to make a
village or city energy neutral. Then, we present findings from a
pretest and posttest completed by a hundred university students in
The Netherlands to analyze the effects of the game on players
awareness, understanding and efficacy beliefs. Results reveal
positive outcomes on all variables.