Sentiment analysis in teaching evaluation has significant implications. By analyzing students’ sentiments toward instructors, educational institutions can gain valuable insights into teaching effectiveness. These data can guide curriculum development, instructional improvements, and faculty training initiatives. Positive sentiment indicates effective teaching methods, engagement, and student satisfaction; negative sentiment flags areas that need attention. Sentiment analysis can help identify patterns, trends, and outliers, aiding in targeted interventions and personalized support. It also enables comparisons across different courses, instructors, and departments. However, it is crucial to ensure the accuracy and fairness of sentiment analysis algorithms, considering potential biases and the contextual nature of the feedback. This study proposes a sentiment classification model CNN–SVM that combines a convolutional neural network (CNN) and a support vector machine (SVM). Taking students majoring in art in comprehensive colleges and universities as the research object, by collecting the electroencephalogram (EEG) signals of students during teaching evaluation. CNN–SVM is used as the emotional analysis model to obtain the emotional analysis of teaching evaluation results. EEG is a typical physiological signal, and data based on this signal can more truly reflect student emotions. The adaptive CNN feature extraction function and the super generalization classification performance of SVM can reduce the individual differences and data noise between data, thereby improving sentiment classification performance. The experimental results demonstrate that using technology to analyze sentiment can assist educational institutions in more properly comprehending the feedback and opinions of students on instruction. With regard to sentiment analysis, the CNN–SVM method that is derived to produce the fusion algorithm has solid performance.