A Comparative Analysis of the Profitability of Selected Listed Firms in Media Subsector in the Philippines

Abstract

Most financial statement analyses focus on firms belonging to industries that either contribute significantly to economic figures or posit in a highly competitive business environment. Whatever the motivation may be, financial statement analysis should be made available to all industries for reasons of comparability and benchmarking. So much so to industries that silently propel economic development and growth, which the media subsector is. This research paper aims to analyze the financial statements of two publicly listed companies in the Securities and Exchange Commission of the Philippines in the media subsector's financial statements for the years 2016-2020 using profitability ratios, such as net profit margin return on total assets, return on equity, and basic earnings power ratio. The research employed a quantitative research design that focused on the comparative analysis of the financial statements of the two companies. The data were lifted from the published financial statements of two companies in media subsector. In the analysis of data, mean and standard deviations which were presented using tables and graphs were used to describe the profitability ratios of the two companies. Further analysis was performed using independent t-test to examine significant differences between the profitability ratios of the two companies with the aid of Statistical Package for Social Sciences (SPSS) version 25.