A Comparative Analysis of Social Media Fan (Community) Engagement in a European and a North American Pro-Sport League and Their Reaction to Industry-Wide Disruptions
Abstract:Professional and amateur sport throughout the world experienced an industry-wide disruptions caused by the COVID-19 pandemic. The initial stage of the pandemic required the postponement of leagues and games, until athletic events were resumed without fans. This disruption required the sport industry to adapt and supply substitute products to engage users without the access to the primary product, live sport. In this study, we compare how a North American league (National Basketball Association) and a European … Show more
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