2023
DOI: 10.2105/ajph.2022.307191
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A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants

Abstract: To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first year, we reached 305 122 people through social media advertisements and had 9607 visitors to the Web site. Social marketing campaigns represent an opportunity to promote COVID-19 testing and vaccine uptake among Latino populations, especially when they… Show more

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Cited by 9 publications
(22 citation statements)
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“…Strategies to reduce geographic barriers (25-34, 36, 37) Mobile outreach (25-27, 30, 31, 33, 34, 36, 37) Targeting key community & nontraditional locations (25-28, 30, 32, 36, 37) Transportation (27,29,37) Language & cultural support (25-30, 34, 36-38) Translation services (25-30, 30, 31, 34, 37, 38) Ethnic staff and/or volunteers (26,29,30) Strategies to reduce administrative and other barriers (25, 27-30, 32, 33, 37, 38) Simpli ed registration (28- 30,32,37,38) No documentation/ID required (27,30,(36)(37)(38) Free vaccines and services (25,27,32,33,37,38) Social support assistance (27,29,37) Extended hours (28, 30,37,38) Strategies to reduce geographic barriers (40-42, 44-54, 56, 57) Mobile outreach (42, 44, 47-49, 52, 54) Targeting key community & nontraditional locations (40-42, 45, 48, 50, 51, 53, 54, 56, 57) ■ Refugee camps (40,48,50,54) /asylum seekers' centres (57) Transportation (46) Language & cultural support (40-44, 46, 49-51, 53, 55-57) Translation services (42,…”
Section: Covid-19 Vaccine Other Vaccinesmentioning
confidence: 99%
See 4 more Smart Citations
“…Strategies to reduce geographic barriers (25-34, 36, 37) Mobile outreach (25-27, 30, 31, 33, 34, 36, 37) Targeting key community & nontraditional locations (25-28, 30, 32, 36, 37) Transportation (27,29,37) Language & cultural support (25-30, 34, 36-38) Translation services (25-30, 30, 31, 34, 37, 38) Ethnic staff and/or volunteers (26,29,30) Strategies to reduce administrative and other barriers (25, 27-30, 32, 33, 37, 38) Simpli ed registration (28- 30,32,37,38) No documentation/ID required (27,30,(36)(37)(38) Free vaccines and services (25,27,32,33,37,38) Social support assistance (27,29,37) Extended hours (28, 30,37,38) Strategies to reduce geographic barriers (40-42, 44-54, 56, 57) Mobile outreach (42, 44, 47-49, 52, 54) Targeting key community & nontraditional locations (40-42, 45, 48, 50, 51, 53, 54, 56, 57) ■ Refugee camps (40,48,50,54) /asylum seekers' centres (57) Transportation (46) Language & cultural support (40-44, 46, 49-51, 53, 55-57) Translation services (42,…”
Section: Covid-19 Vaccine Other Vaccinesmentioning
confidence: 99%
“…Partnering with community based organizations & community members was a common intervention strategy (25)(26)(27)(28)(29)(30)(31)(32)(33)(34)(35)(36)(37)(38). This includes collaborations with nonpro t organizations such as immigrant/migrant community organizations, community centers, and religious organizations (25,27,31,(36)(37)(38).…”
Section: Covid-19 Vaccinementioning
confidence: 99%
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