A Colourful Approach To Reducing Examination Anxiety

Abstract

This paper examines the use of visual aids in examinations and provides interesting and innovative ideas for educators in higher education institutions. It shows a clear link between the use of colour and technology and the reduction of examination anxiety. Traditionally examinations tended to be in written format only, questions were multiple choice, short answer, essay or case study based. This paper showcases an innovative approach to examinations where videos and photos are use to supplement traditional methods. A sound theoretical foundation is provided to support the use of the innovative methods utilized. The paper not only provides information for educators on how to approach this idea but more importantly documents student feedback on the successful implementation of the concept.

Innovating Through Structured Curriculum Development

“…Previous research has shown that caution must be exercised, because while students are clearly open to adaptation in assessment and examinations, it must be introduced to them in a thorough and logical way (Stegemann and Sutton-Brady, 2006). It is noted by others that one of the main problems in improving quality of outcomes is motivating the students to take on more responsibility, mainly because many students don"t like challenges and prefer the passivity which has dominated higher education (McIlveed et al, 1997).…”

“…(Clarke and Christie, 1995) Therefore before making any change educators must have clear objectives for the change and a structured implementation plan. Previous researchers have shown that implementing change can be exceptionally effective if done in a logical and systematic manner (Sutton-Brady and Stegemann, 2006). In line with this systematic approach researchers have noted that curriculum development should not happen too fast as this would lead to superficial change (Sng, 2008).…”

Poster Sessions in Marketing Education

“…There is also a clear body of research highlighting alternative approaches to assessment that have been undertaken in an attempt to enhance student learning and more fully engage students in the learning experience. Most of these authors have found that students who became immersed in the learning experience gained a greater understanding of the subject matter while having a more enjoyable learning experience (Pearce & Sutton-Brady, 2003;Sutton-Brady & Stegemann, 2006). Prominent in marketing education is also a move toward active (granitz, 2001;Wright, Bitner, & Zeithaml, 1994) and experiential learning (Kennedy et al, 2001;Razzouk, Seitz, & Rizkallah, 2003;Smith & Van Doren, 2004;Young, 2002) with the emphasis on student engagement.…”