A Cointegration Analysis of the Correlates of Performance in Franchised Channels

Dant, Rajiv P.; Kacker, Manish; Coughlan, Anne T.; Emerson, Jamie

doi:10.1007/978-3-7908-1758-4_9

Cited by 18 publications

(27 citation statements)

References 32 publications

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“…In keeping with extant literature (e.g., Shane, Shankar, and Aravindakshan 2006; Dant et al. 2007), we also include industry (services or retailing) and internationalization (whether a franchisor has international operations or not) as control variables.…”

Section: Theorymentioning

confidence: 99%

Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*

Perrigot

Kacker

Basset

et al. 2012

Journal of Small Business Management

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The motivation for this paper arises from the importance of stakeholder communications for firms and the rapid emergence of social media networks as a means of such communications. Our purpose is to understand the early adoption and use of social media networks for such communications by firms at a point in time when such networks were relatively new. Specifically, we examine the adoption and use of Facebook (the most popular social networking site) by franchisors and focus on two questions: (1) antecedents of early adoption of Facebook by franchisors, mainly in terms of system age, size, organizational form, advertising royalty rates, industry, and internationalization; and (2) variations in use of Facebook (in terms of content) by these franchisors and the way these variations relate to the characteristics of the franchisors and their systems. Our empirical study covers 408 franchisors doing business in the French market. The analysis approach is quantitative, with the use of t‐tests, Pearson chi‐square tests, and a logistic regression model as well as a content analysis of the franchisors' Facebook pages. At the time we collected data, we found that only 21.3 percent of the franchisors had a presence on Facebook. Several characteristics of the system (e.g., percentage of company‐owned outlets, advertising royalty rates, and industry) influence whether a franchisor has a presence on Facebook as well as the nature of content on the relevant Facebook page. We draw on organizational theories and institutional economic theories to offer potential explanations for our preliminary investigation. These research findings can help the franchisors better understand the role of social media networks for stakeholder communications. In particular, our results offer insights for smaller franchisors, in terms of when and how they adopt communication innovations to compete against larger firms.

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Section: Theorymentioning

confidence: 99%

Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*

Perrigot

Kacker

Basset

et al. 2012

Journal of Small Business Management

Self Cite

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“…Franchising, an archetypal American invention, offers an especially dramatic illustration of entrepreneurial activity with an exclusive set of benefits accruing to the franchisee–entrepreneurs that collaborate with their franchisor–entrepreneur partners to create economic value together (Dant, Perrigot, and Cliquet 2006). And even though franchising is also the world's fastest growing form of retailing (Dant, Kacker, Coughlan, and Emerson 2007), most of the franchising research and the resultant theory development has been focused on single‐country investigations, primarily based in the United States This fixation is understandable. Not only was modern franchising born in the United States, franchising is a big component of the U.S. economy.…”

Section: Some Key Research Gapsmentioning

confidence: 99%

A Futuristic Research Agenda for the Field of Franchising

Dant

2008

Journal of Small Business Management

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141

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This brief paper summarizes the sweeping changes taking place within the North American franchising reality and extols franchising researchers to venture forth into novel arenas of investigation. In the process, it also offers commentary on two articles appearing in this issue of the Journal of Small Business Management. In general, this polemic invites researchers (1) to look beyond the North American contexts for data and original theoretical development; (2) to investigate new phenomena associated with franchising; and (3) to examine extant ontology of franchising research topics from novel perspectives. Illustrative frameworks for executing this research agenda are presented throughout.

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“…A major portion of recent growth in franchising business can be attributed to the emergence of multi-unit franchising (MUF) (Dant, Kacker, Coughlan, & Emerson, 2007;Gruenhagen & Dorsch, 2003;Kaufmann, 1992). Almost half of the franchised units in the Unites States are operated by multi-unit franchisees (Wadsworth & Morgan, 2003).…”

Section: Introductionmentioning

confidence: 99%

Multi-Unit Ownership Strategy in Franchising: Development of an Integrative Model

Hussain

Windsperger

2010

Journal of Marketing Channels

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In this article, we examine the evolution of multi-unit franchising (MUF) research and develop an integrative model for the franchisor's choice of ownership strategy between single-unit and multi-unit franchising. Although several empirical studies were published on MUF in the last two decades, the research deficit primarily results from the lack of theoretical foundation of this ownership strategy. We extend the literature in the following way: First, based on the transaction cost view of governance mechanism, we examine the influence of environmental uncertainty on the choice of ownership strategy. Second, we develop hypotheses based on the resource-based and organizational capabilities view. Third, we investigate the influence of contractibility of resources and organizational capabilities on the choice of ownership strategy. Finally, we apply the screening theory and argue that specific investments of MUF have an ex-post bonding function, based on transaction cost reasoning, and an ex ante screening function.

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A Cointegration Analysis of the Correlates of Performance in Franchised Channels

Cited by 18 publications

References 32 publications

Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*

Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*

A Futuristic Research Agenda for the Field of Franchising

Multi-Unit Ownership Strategy in Franchising: Development of an Integrative Model

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