A Cognitive Analysis of Colors on Products and Brands
Abstract:The purpose of this study is to find perceptional differences on colors according to individual characteristics, products and company brands. This research collects surveys from participants on their cognition on colors alone with their statistical information. The independent variables are gender, age, favorite fruits, favorite foods, favorite subjects, favorite colors, favorite cellphone brands, favorite carriers, favorite car styles, and favorite car brands. The dependent variables are the associated produc… Show more
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