2016
DOI: 10.1002/leap.1046
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A cluster analysis of the business models of Spanish journals

Abstract: This article provides an analysis of Spanish journals' business models. It presents an integrated approach to the concept of a business model, looking at (1) economics and finances, (2) operation, and (3) the strategic dimensions of the publishing activities. It is based on a cluster analysis of 327 journals that responded to a survey carried out between November 2012 and March 2013. Our findings revealed four business models that differed mostly in the economic and financial dimensions. The greatest differenc… Show more

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Cited by 5 publications
(3 citation statements)
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References 25 publications
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“…Furthermore, although publishers of different natures are prone to The findings presented above suggest that, although commercial publishers are moving towards OA [57], that shift could lead to APCs far higher than the current level, especially in the case of forprofit professional publishers such as Elsevier. It is difficult to understand whether these findings can be generalized or not, inasmuch as the scientific publishing landscape is populated by different players [44,58]. Both university presses and non-profit scientific societies run journals, and also national academies of science play a role in the publishing community.…”
Section: Results: Apcs From the Market Perspective And Related Aspectsmentioning
confidence: 99%
“…Furthermore, although publishers of different natures are prone to The findings presented above suggest that, although commercial publishers are moving towards OA [57], that shift could lead to APCs far higher than the current level, especially in the case of forprofit professional publishers such as Elsevier. It is difficult to understand whether these findings can be generalized or not, inasmuch as the scientific publishing landscape is populated by different players [44,58]. Both university presses and non-profit scientific societies run journals, and also national academies of science play a role in the publishing community.…”
Section: Results: Apcs From the Market Perspective And Related Aspectsmentioning
confidence: 99%
“…Competency and Partner). 4 Clustering of business models in identifying BM categories was successfully administered by Camisón & Villar-López (2010) in creating taxonomies of business models in Spanish industry, Claudio-González, Martín- Baranera, & Villarroya (2016) in their research on business models of Spanish journals or Farne & Vouldis (2017) while identifying business models of the banks in the euro area. The utilisation of clustering methods in constructing business model taxonomies was also discussed by Groth & Nielsen (2015).…”
Section: Discussionmentioning
confidence: 99%
“…Our initial idea was to apply an unsupervised machine learning algorithm to a dataset, which should lead us to findings related to business models. This approach was applied in other industries like the Spanish scientific journals [31] or electric mobility [32] successfully. The cluster analysis methodology was not up to now applied in the field of PBS business models, but we collected a large dataset, which can be used to this purpose.…”
Section: Introductionmentioning
confidence: 99%