Abstract:Authoritarian placeless projects after 2017 introduced a significant shift in Cairo's linguistic landscape; giant streets and electronic billboards, banners, and signs co-shaped the city's global image. Promoting English and bilingualism (English-Arabic) created the study question. Why do advertisements address the Arabic-speaking population in English? This study aims at investigating the Cairene linguistic policy and its cultural meanings. The field study occurred between 2020 and 2022 in around twenty sites… Show more
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