A Changing World: FAO Efforts in Communication for Rural Development

Balit, Silvia; Acunzo, Mario

doi:10.1007/978-981-15-2014-3_29

Cited by 6 publications

(4 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The process emphasizes the importance of cultural identity of local communities as well as participation at all levels (Servaes & Malikhao, 2020). There is a need for mainstreaming communication for development that supports the structural transformation in rural areas and to open more opportunities for communities to actively involved as agents in the development [Gregoria Arum Yudarwati] [The Government 's communication] initiatives (Balit & Acunzo, 2020). Participatory communication is not just the exchange of information and experiences, but also the exploration and generation of new knowledge towards better situations.…”

Section: Stage 5 the Sustainabilitymentioning

confidence: 99%

The Government’s communication: Diffusion Innovation or Participatory Approach towards Renewable Energy Development Project

Yudarwati

2023

KOMUNIKATIF

View full text Add to dashboard Cite

This study focuses on development communication in supporting Government’s renewable energy project in Indonesia. Using a case study of the communication in the implementation of a micro-hydro power plant (MHPP) project by Indonesia government, this study examines whether the government’s communication aims to encourage community participation in the project or merely diffuse the innovation for community’s adoption, or combine both approaches. This project was chosen, since this requires more community participation to maintain it as well as sustained communication to facilitate meaningful engagement. Appreciative inquiry involving six focus group discussions and nine in-depth interviews were conducted to explore communities’ experiences in exploiting the MHPP and accompanying communication process. The findings show that project development is divided into five stages: pre-initiation, initiation, adoption, transition and sustainability. Compared to the diffusion and adoption process, this project cycle is comparable to the five stages of the diffusion and adoption process. The information sharing session to introduce the innovation is significant to build awareness among communities. Likewise, the ideas to choose and train communities’ representatives as pioneers to the adoption process help communities gain direct experiences about the use of technology. Nevertheless, the domination of diffusion innovation approach with mechanistic communication that prioritises technological change may lead to a lack of participation and empowerment. Participatory approach that acknowledges local values will likely empower communities and build ownership towards the project.

show abstract

Section: Stage 5 the Sustainabilitymentioning

confidence: 99%

The Government’s communication: Diffusion Innovation or Participatory Approach towards Renewable Energy Development Project

Yudarwati

2023

KOMUNIKATIF

View full text Add to dashboard Cite

show abstract

“…The literature referring to evaluation and communication in an integrated manner is scarce. There are approaches to evaluating communication for development as a specific component of development cooperation work (Hanley, 2014;Lennie & Tacchi, 2013, 2015Myers, 2004;Parks, Gray-Felder, Hunt, & Byrne, 2005;Balit, 2005) or for the evaluation of advocacy (Beer & Reed, 2009;Canadian HIV/AIDS Legal Network & Roper Lyv Consulting, 2016;Lynn, 2014;Teles & Schmitt, 2011). In addition, there are communication strategies to enhance the uptake of research outcomes, be they to track the outcomes of networks (Albrecht, Elbe, Elbe, & Meyer, 2014;Horelli, 2009;Taylor, Plastrik, Coffman, & Whatley, 2014) or to enhance policy influence (Carden, 2004;Lynn, 2014).…”

Section: Finding Common Ground Between Evaluation and Communication I...mentioning

confidence: 99%

Communication for Social Change: Seldom a Stand Alone, and Rarely Verified

Quarry¹

2019

J Multidiscip Eval

View full text Add to dashboard Cite

Background: Communication for social change is rarely a stand-alone initiative. More often it is combined with several communication purposes such as networking, organizational visibility, information dissemination, or behavioural change. Purpose: This article reports on an inter-disciplinary, capacity building experiment that combines communication strategy development with Utilization-Focused Evaluation (UFE). Setting: The analysis stems from close to a dozen case studies where we tested a hybrid approach of UFE and communication strategy development. Our partners were research teams in a variety of areas including open education, open and collaborative science, Internet privacy, cyber-security, and open data. The Networked Economies Program of the International Development Research Centre (IDRC, Ottawa) funded each one of the research teams. The partners were based in different countries and had a global reach. Intervention: The authors are members of a research project entitled “Designing Evaluation and Communication for Impact” (DECI) that provides mentoring in evaluation and communication to partners. This article focuses mainly on lessons from DECI-2, the second phase of the project that was operational from 2012-2017. DECI is led by a team in Canada and has engaged regional mentors based in Latin America, Asia and East Africa, who have provided much of the capacity building support to partners in their regions. At the end of each mentoring cycle, the DECI team produced a case study summarizing the experience. The collection of these case studies is the basis for this article. Research Design: This article is a meta-evaluation of the experiences gained from the mentoring. It brings the findings from the grounded work and seeks to find theoretical insights from the evaluation and communication literature. Existing family trees in evaluation and communication are reviewed in search for commonalities that underlie the hybrid decision-making framework. Data Collection and Analysis: The article leans on the findings of the case studies and the hybrid framework. Our analysis builds on earlier work by the authors in communication for social change. In particular, we analyze a common pattern where communication strategies tend to encompass several purposes in tandem. We refer to the planning steps in utilization-focused evaluation as a structured decision-making process that can help organize communication planning. Finally, we reflect on the benefits of formulating communication objectives that can be tracked or measured. Findings: The hybrid decision-making framework allows communication planners to add some rigor to their strategies. At the same time, it invites evaluators to introduce evaluation questions about the outcomes of a communication intervention. An external evaluation of the DECI-2 project concluded that the combined decision-making process enabled partners to become better at adaptive management. The process introduced reflection spaces and helped teams adjust their projects as research findings emerged, and as conditions shifted in the policy arenas that they sought to influence.

show abstract

“…It is essential that information availability is demand driven rather than supply driven. The challenges are not only to improve the accessibility of communication technology to the rural population but also to improve socio-economic status and its relevance to local development (Balit et al, 1997) [2] . India has the largest number of livestock, representing over 17 per cent of the world population.…”

Section: Introductionmentioning

confidence: 99%

Knowledge gain and retaining abilities of dairy farmers on fodder crops: A Post training analysis

Biradar,

Kudari

et al. 2024

Int. J. Stat. Appl. Math.

View full text Add to dashboard Cite

Farming community in India is normally endowed with fragmented land holdings, containing marginal and small sectors to the maximum, the affordability, accessibility and possibility to travel a long distance and to hunt the information is seldom possible. As the traditional agriculture is transforming into hi-tech agriculture, the need for updated information is also essential for agricultural production and productivity, eventually giving a lucrative yield and income to the farming community. Livestock play multifunctional role to rural livelihoods. The market for livestock products, especially milk, is not volatile unlike for vegetables and other commercial crops. The livestock rearing remained as one of the most stable household enterprise of rural India. Butcost of feeding accounts nearly 70 percent of the total cost of livestock rearing. The full genetic potential of better breeds of livestock reared by farmers could not be realised in terms of higher milk yield mainly due to poor feeding. Considering its prime importance, newness and demand from the farmers, the farmer friendly e-training tools developed on 'Green fodder production throughout the year' as most needed information and hence tools were developed covering information on this specific need with the combination of audio, video, visuals, etc. The study was therefore conducted in northern Karnataka (India) with the sample size of 120 farmers. Effectiveness of e-training tools was assessed through three treatments, namely power point presentation, video screening and wahtsapp video. The result indicated that power point presentation, resulted in maximum mean knowledge gain followed by others. Further the study result indicated that farmers had positive opinion regarding the power point presentation as a tool to solve farmers' problem. The developed video will help in supplementing the efforts of the extension personnel and can be used effectively by various organizations involved in dairy development for quicker transfer of information.

show abstract

A Changing World: FAO Efforts in Communication for Rural Development

Cited by 6 publications

References 1 publication

The Government’s communication: Diffusion Innovation or Participatory Approach towards Renewable Energy Development Project

The Government’s communication: Diffusion Innovation or Participatory Approach towards Renewable Energy Development Project

Communication for Social Change: Seldom a Stand Alone, and Rarely Verified

Knowledge gain and retaining abilities of dairy farmers on fodder crops: A Post training analysis

Contact Info

Product

Resources

About