A century of retail work training: changes in employers’ instructional video modelling of cashier work in service encounters
Charlotte Arkenback,
Mona Lundin
Abstract:PurposeThis paper aims to examine how instructional videos produced by retail employers and tech companies have modelled cashier roles and skills in service encounters over time, providing insights into cashier training and job responsibility evolution across different retail eras.Design/methodology/approachOnline video research is used, with YouTube as data source and the theory of practice architectures and related concepts as analytical framework, to examine 50 instructional video narratives produced betwee… Show more
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