2020
DOI: 10.18231/j.jmra.2020.007
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A case study on Zomato – The online Foodking of India

Abstract: Zomato started in 2008 underneath the name, 'Foodiebay' to begin with. Later in 2010, it had been renamed to 'Zomato'. Constantly 2011, Zomato extended to increasingly urban regions the country over in Mumbai,

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Cited by 8 publications
(5 citation statements)
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“…The cumulative emissions from restaurants encompass both the contributions arising from cooking oil fumes and the combustion of fuel for cooking purposes. Through a survey conducted across 12 Indian cities, data from various sources, including Zomato, Swiggy, UberEats, Food Panda, and online restaurant directories, were gathered to estimate city-specific emissions from restaurants. Subsequently, the number of restaurants in all tiers of cities across India was documented from these available databases.…”
Section: Methodsmentioning
confidence: 99%
“…The cumulative emissions from restaurants encompass both the contributions arising from cooking oil fumes and the combustion of fuel for cooking purposes. Through a survey conducted across 12 Indian cities, data from various sources, including Zomato, Swiggy, UberEats, Food Panda, and online restaurant directories, were gathered to estimate city-specific emissions from restaurants. Subsequently, the number of restaurants in all tiers of cities across India was documented from these available databases.…”
Section: Methodsmentioning
confidence: 99%
“…Due to the COVID-19 pandemic's increased demand for online groceries, Zomato launched its grocery delivery service, known as Zomato Market, in more than 80 Indian cities in April 2020. (Panigrahi, 2020).…”
Section: Zomatamentioning
confidence: 99%
“…'Cloud kitchen' is a takeaway outlet that does not provide on-site dining facilities. The development of cloud kitchens mostly started from India (Choudhary, 2019;Upadhye and Sathe, 2020;Panigrahi et al, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…Restaurants such as Faasos, Box8, Innerchef, Freshmenu, Kabuliwala and Holachef are also exploring the concept of 'Cloud kitchen' profitably (Choudhary, 2019). Popular food delivery apps like Swiggy (Upadhye and Sathe, 2020) and Zomato (Panigrahi et al, 2020) also started in India and went global. Cloud kitchen creates a platform for local residents to start new businesses and contribute to the economy for the region/country.…”
mentioning
confidence: 99%
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