A Case Study of Commercial Television in India: Assessing the Organizational Mechanisms of Cultural Imperialism

Crabtree, Robbin D.; Malhotra, Sheena

doi:10.1207/s15506878jobem4403_3

Cited by 10 publications

(5 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Protecting the local political and ideological status quo from foreign influence is becoming impossible; intentionally or unintentionally, global media outlets are affecting people worldwide in different ways. Satellite television and the Internet might not only assist in the spreading of new values, knowledge and lifestyles in other countries ), but they may also induce natives to compare whatever they view with whatever they have (Crabtree and Malhotra 2000).…”

Section: Discussionmentioning

confidence: 99%

The influence of American television programs on university students in Kuwait: a synthesis

Abdulrahim

Al-Kandari

Hasanen

2009

European Journal of American Culture

View full text Add to dashboard Cite

This study used a synthesis of media gratification and cultivation perspectives to investigate the influence of American television programs on endorsement of equal gender roles and liberal attitudes to life inKuwait. Analysis of the response of 364 university level students indicated four areas where programs could support the development of perceptions: presentation quality, utility, trans-cultural knowledge and information about American popular culture. Of these four areas, only the perception of utility predicted the development of a liberal outlook on life, while failing to predict approval of equal gender roles. Viewers of large amounts of American television are more likely to endorse equal gender roles and a liberal outlook on life.

show abstract

Section: Discussionmentioning

confidence: 99%

The influence of American television programs on university students in Kuwait: a synthesis

Abdulrahim

Al-Kandari

Hasanen

2009

European Journal of American Culture

View full text Add to dashboard Cite

show abstract

“…3. American television programs broadcast in India in the past decade seems to have influenced a shift in the ideal female body shape from round to thin, a change accompanied by increasing rates of bulimia and anorexia, health problems that were previously almost unknown in India (Crabtree and Malhotra, 2000;Malhotra and Rogers, 2000).…”

Section: Notesmentioning

confidence: 99%

Indian Audience Interpretations of Health-Related Content in the Bold and the Beautiful

Rogers¹,

Singhal

Thombre

2004

Gazette (Leiden, Netherlands)

View full text Add to dashboard Cite

This article explores the meanings given by Indian viewers to a series of health-related episodes dealing with ‘Tony’s HIV’ in the Hollywood television soap opera, The Bold and the Beautiful. Forty-two respondents in six focus group interviews and in 17 in-depth personal interviews were asked for their interpretations of this television health content. Indian respondents interpreted the sexual explicitness and the assertiveness of female characters as characteristic of the US, but not as a part of Indian reality. The sexual openness in The Bold and the Beautiful ‘shocked’ Indian viewers, and led some to watch the episodes only in private. Indian respondents generally had positive reactions to the ‘Tony’s HIV’ episodes, although they felt that self-disclosure of HIV/AIDS status could not happen in India, where HIV/AIDS is highly stigmatized. In general, Indian respondents felt that ‘Tony’s HIV’ showed an ideal situation regarding HIV/AIDS, but one that was far removed from Indian reality.

show abstract

“…For instance, content analysisfrom a gender-perspectiveof five top-rated programmes (soap-operas, situation comedies, game shows, night-time drama, and music countdown shows) on Zee, Sony, and Star networks demonstrated that women characters in the Indian commercial TV programmes are constructed primarily through patriarchal interests and prevalent nationalist discourses (Crabtree & Malhotra, 2000). Likewise, content analysis from a class perspective showed a bias in favour of the middle classes, a tendency to equate money with power and progress.…”

Section: Section 4: Globalisation and Contradictory State Policiesmentioning

confidence: 99%

DD and PTV as victims of media globalisation

Sulehria

2016

Asian Journal of Communication

View full text Add to dashboard Cite

Mainstream discourses on the globalisation of media that delineate the emergence of privately owned television channels in the periphery country as evening out metropolitan domination are belied by concrete evidence. This essay argues that the rise of southern players has undermined state broadcasting rather than dismantling 'media imperialism'. Based on two case studies, Pakistan Television (PTV) and Doordarshan (DD), this study demonstrates that the actual, if inadvertent, victim of globalisation has been state broadcasting and an associated developmentist model of television. As a result the decline of state-led television channels has radically transformed television systems in India and Pakistan. While DD and PTV view their audiences as citizens, the globalisation of media has resulted in a commodification of television audiences. Instead of public interest, audience maximisation has become the dominant logic of television systems in both these countries. In the process, developmentist television systems have been replaced by the commercially driven systems.

show abstract

A Case Study of Commercial Television in India: Assessing the Organizational Mechanisms of Cultural Imperialism

Cited by 10 publications

References 11 publications

The influence of American television programs on university students in Kuwait: a synthesis

The influence of American television programs on university students in Kuwait: a synthesis

Indian Audience Interpretations of Health-Related Content in the Bold and the Beautiful

DD and PTV as victims of media globalisation

Contact Info

Product

Resources

About