A Case Study at Pasar Tani Kluang: Factors that Affect Sales under Jimat Belanja Dapur Programme

Alaudeen, Muharratul Sharifah Shaik; Atan, Noranisah; Akbar, Yong Azrina Ali; Rahman, Khairunnisa; Mohamed, S. K.

doi:10.1016/s2212-5671(15)01163-6

Cited by 2 publications

(2 citation statements)

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“…Pasar Tani, also called farmer's market, was established in 1985 by the Federal Agricultural Marketing Authority (FAMA) as a marketing institution to expand marketing channels and enable farmers to promote their agricultural products directly to consumers (FAMA, 2021). FAMA Pasar Tani's business strategy is to establish a niche market for farmers or producers to promote their products directly and relieve consumers' financial burdens associated with daily food and beverage spending (Alaudeen et al, 2015). The goal of local production for local consumption is to save money on transportation (Tsai, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…According to Brata et al (2017), consumers have the freedom to pick based on their requirements and purchasing power, while sellers compete to give competitive prices. In addition, the rising cost of living and spending for Malaysians is a result of the increase in the price of energy and other economic issues, which has resulted in customers being forced to pay higher prices for food such as fresh vegetables, fish, meat, and fruits (Alaudeen et al, 2015). Therefore, consumers want to acquire things of the highest quality at the lowest possible price.…”

Section: Introductionmentioning

confidence: 99%

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Consumers’ Perception Of Agricultural Market Products In Selangor: A Preliminary Study

Yunus¹

2022

The European Proceedings of Multidisciplinary Sciences

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Pasar Tani, known as farmers markets, is an important direct-to-consumer market that allows non-farmers to purchase locally and offer sustainably grown produce and products. Besides that, state marketing promotional campaigns are becoming more popular as the market potential grows due to consumer interest in locally sourced foods. As a result, consumers gain access to local produce and products at lower prices while learning about their food, local products, and how they are produced. In addition, farmers keep some of their profits by increasing their interaction with customers to gain loyalty to their products. Understanding the factors that influence consumer motivations for purchasing sustainable agricultural products would provide producers and policymakers with more information to help improve economic development and farmer market growth. This study aims to examine the consumers' perception of agricultural market products in Selangor. The quantitative approach is used by distributing questionnaires to the consumers of Pasar Tani in Selangor. This study suggests that the trustworthiness, quality, and price of the agriculture products significantly impact their intention to purchase. Furthermore, economic value, wealth, and income level are important factors for consumers to choose sustainable products at the Pasar Tani. These findings are necessary to develop and maintain sustainable agricultural products.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%