A canvas model for planning and development strategy of rural sustainable tourism

Abstract

Tourism development in rural areas is basically in line with the idea of sustainable development goals that want to create a healthy and prosperous life and strong institutions. This article examines sustainable tourism development strategies in rural areas. This article uses the focus group discussion method to develop BMC business strategies for tourism awareness groups in Tlemang village. By using BMC as a business strategy model, Pokdarwis can map which sectors support the concept of Sustainable Tourism Village. Through BMC’s knowledge of pokdarwis as the main subject of tourism development, pokdarwis as an institution has the capacity to regulate business strategies and adapt business knowledge in running tourism villages.