A business model for mobile commerce applications using multimedia messaging service

Samanta, Swadesh Kumar; Woods, John; Ghanbari, M.

doi:10.1504/ijbis.2010.032940

Cited by 7 publications

(2 citation statements)

References 32 publications

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“…Gunasekaran and McGaughey (2009) presented a framework to assist wireless networks to be used in mobile commerce. Recently, the viability of mobile commerce was studied with promising results using enhanced network messaging services (Samanta et al, 2010). This paper is motivated by these researches to propose the use of new mobile technologies that extend RFID system infrastructure to cater for these two issues.…”

Section: Review Of Rfid Infrastructurementioning

confidence: 99%

Extended system design for RFID enabled supply chains with non-RFID technologies

Lorchirachoonkul²

2012

IJBIS

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Currently, the coordination between supply chain participants is normally organised via a scan packing system and communicated through electronic data interchange technology. However, the scan pack process is costly and time consuming. Using the electronic product code technology defined by EPCglobal, two national demonstrator projects have been developed to explore the suitability of RFID to the fast moving consumer goods supply chain. The projects show that two major issues must be addressed for RFID technology to be used effectively in global supply chains. First, small and medium enterprises using different RFID standards are unable to participate. Second, RFID IT infrastructures are rigid and costly. This paper examines the capability of two new mobile technologies in relation to current RFID system designs and experiences in the national projects. An extended RFID system is proposed to enable these non-RFID technologies to be used in conjunction with EPC-based systems so that links to non-RFID sites can be established and the cost of system implementation can be more affordable.

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Section: Review Of Rfid Infrastructurementioning

confidence: 99%

Extended system design for RFID enabled supply chains with non-RFID technologies

Lorchirachoonkul²

2012

IJBIS

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“…Healthcare is likewise increasingly delivered via cell phones, resulting in the growing field of m-Health [3, 4] and an increased use of text messaging in public health outreach campaigns due to its low cost, ubiquity, and reliability [5, 6]. In contrast, high cost and playback unreliability have impeded the use of mobile video in a similar capacity in spite of the well-known educational and motivational benefits of multimedia over simple text [7–9]. These impediments have also prevented demographics without Internet access from accessing the abundance of web-based multimedia on health topics [10].…”

Section: Introductionmentioning

confidence: 99%

Design and management of public health outreach using interoperable mobile multimedia: an analysis of a national winter weather preparedness campaign

Bandera

2016

BMC Public Health

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BackgroundThe Office of Public Health Preparedness and Response (OPHPR) in the Centers for Disease Control and Prevention conducts outreach for public preparedness for natural and manmade incidents. In 2011, OPHPR conducted a nationwide mobile public health (m-Health) campaign that pushed brief videos on preparing for severe winter weather onto cell phones, with the objective of evaluating the interoperability of multimedia m-Health outreach with diverse cell phones (including handsets without Internet capability), carriers, and user preferences.MethodsExisting OPHPR outreach material on winter weather preparedness was converted into mobile-ready multimedia using mobile marketing best practices to improve audiovisual quality and relevance. Middleware complying with opt-in requirements was developed to push nine bi-weekly multimedia broadcasts onto subscribers’ cell phones, and OPHPR promoted the campaign on its web site and to subscribers on its govdelivery.com notification platform. Multimedia, text, and voice messaging activity to/from the middleware was logged and analyzed.ResultsAdapting existing media into mobile video was straightforward using open source and commercial software, including web pages, PDF documents, and public service announcements. The middleware successfully delivered all outreach videos to all participants (a total of 504 videos) regardless of the participant’s device. 54 % of videos were viewed on cell phones, 32 % on computers, and 14 % were retrieved by search engine web crawlers. 21 % of participating cell phones did not have Internet access, yet still received and displayed all videos. The time from media push to media viewing on cell phones was half that of push to viewing on computers.ConclusionsVideo delivered through multimedia messaging can be as interoperable as text messages, while providing much richer information. This may be the only multimedia mechanism available to outreach campaigns targeting vulnerable populations impacted by the digital divide. Anti-spam laws preserve the integrity of mobile messaging, but complicate campaign promotion. Person-to-person messages may boost enrollment.

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BlueThunder overcomes the current drawbacks of the Bluetooth wireless technology

Idwan

Fayyoumi

Hanandeh

et al. 2013

IJBIS

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In this paper, we present the first reported Bluetooth technology solution so-called 'BlueThunder'. The proposed solution represents an excellent blossom in the Bluetooth wireless field. It solves the incompatibility problems between devices, and, simultaneously, assures the reliability of the data streaming and enhances the quality of the transformed data via wireless technology. It can be used with every device that supports USB/UART's ports and an ad hoc smart radio system. The usage of some universal protocols and profiles, the implementation of new software on the chip, and the application on various devices from different manufactures have been maximally utilised in our presented BlueThunder technology. The results clearly demonstrate the applicability of the proposed solution by reporting a perfect performance of the audio streaming between incompatible devices modelled by two parked cars separated by a distance of two to five metres.

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A business model for mobile commerce applications using multimedia messaging service

Cited by 7 publications

References 32 publications

Extended system design for RFID enabled supply chains with non-RFID technologies

Extended system design for RFID enabled supply chains with non-RFID technologies

Design and management of public health outreach using interoperable mobile multimedia: an analysis of a national winter weather preparedness campaign

BlueThunder overcomes the current drawbacks of the Bluetooth wireless technology

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