A Business Model Canvas Assignment in the Context of Experiential Entrepreneurship Education

Abstract

Experiential education is an approach to teaching that seeks to create an active student learning experience in many disciplines in a University environment. The recent increase in entrepreneurship courses and programmes has given rise to the deployment of experiential strategies as educators seek to create enhanced learning experiences within their student body. There has also been a shift in business education models to incorporate business tools and practical experiences in the teaching of business disciplines. This paper examined the experiential component of a Business Model Canvas assignment course to gain insights on the approach, the impact on students learning and developed recommendations in the areas of improving team collaboration, creation of an industry-based panel for class presentations and establishing course deliverables to allow students to develop their innovation and creativity.