A business model analysis of blockchain technology-based startup

Abstract

Blockchain is drawing attention as rising technology with the advantages of security, transparency, and immutability by a decentralized network structure. However, blockchain technology is still an immature technology and lacks common standards. The researches on blockchain technology have been mainly focused on the financial sector but rarely applied to the supply chain in industry sectors. Especially, the blockchain technologies developed by technology entrepreneurs are still challenging to apply to an actual business due to a lack of understanding of the possibility of creating value. Therefore, it is necessary to provide technological entrepreneurs with an understanding of the business model and the feasibility of creating value with the new technology like blockchain. To address the issue, this study investigates how blockchain technology is effectively applicable and what value can be achieved from it. The purpose of this study is to analyze a livestock traceability system using blockchain technology and investigate its business model in terms of the value proposition, value delivery, and value creation. This study would provide insights into the business value creation of blockchain technology.

An Exploratory Study on the Design and Management Model of Traditional Chinese Medicine Quality Safety Traceability System Based on Blockchain Technology

“…With the increase of fake and shoddy drugs and drug quality scandals, it will have a negative impact on the whole supply chain. e introduction of blockchain will help to reestablish trust and transparency, improve the quality and speed of supply chain management, improve the transparency and traceability of inventory in the supply chain, and reduce risks [21][22][23].…”

Understanding of blockchain-based identity management system adoption in the public sector

“…Blockchain technology has also been applied to the supply chain, logistics and transport operations across a wide variety of industries (Kshetri and Loukoianova, 2019; Iansiti and Lakhani, 2017). A blockchain-based supply chain allows all relevant supply chain partners to access the same data, and it improves the transparency and traceability of the inventory in that supply chain (Park and Sung, 2019; Pournader et al , 2020). Altogether, the market scale is expanding as enterprise-type blockchains are actively being introduced and extended to various industrial fields.…”

Blockchain for Smart Mobility—Literature Review and Future Research Agenda

“…Economy: Although blockchain is a new and trending technology, its value-creation role is generally still not widely explored [153]. Blockchain and cryptocurrencies could disrupt many industries and serve as the foundation for a new generation of financial services [154].…”

“…Blockchain and cryptocurrencies could disrupt many industries and serve as the foundation for a new generation of financial services [154]. Since blockchain can be applied in various fields, it presents opportunities for value creation and new business models for technology entrepreneurs and especially start-up companies [153]. Blockchain-based smart mobility solutions could also hold potential for new value creation or business models for cities.…”