“…The concept of hospitality adopted in this study is that of describing both the material and the technical nature of the hospitality industry services as well as the relationship between host and guest (Aramberri, 2001;Carboni & Janati, 2016;Causevic & Lynch, 2009). Research on the hospitality industry covers a wide range of sub-sectors, including hotels and accommodation (Lukanova, 2010;Politis, Litos, Grigoroudis, & Moustakis, 2009), food outlets and restaurants (Auchincloss et al, 2013;Ponnam & Balaji, 2014), airline services (Chen & Chang, 2005;Liou & Tzeng, 2007), coach services (Jain, 2011;Jen, Tu, & Lu, 2010) and the cruise industry (Skaalsvik, 2011;Sun, Fen & Gauri, 2014). Much of this research, however, has prioritised issues pertaining to general and secular notions of hospitality ahead of hospitality in a religious context.…”