“…IEs are also storymakers and storytellers (Cairney, ; Martens, Jennings, & Jennings, ), using narrative (Bartel & Garud, ) or what Perkmann () calls “discursive articulations” and humour to develop, build, and implement change (Garud et al, ; Pelly & Duncan, ). Storymakers are individuals who use cognitive initiatives to conceive of, as well as construct plots using, the values of the organization to enhance members' perception of the organization, whereas storytellers use their skills, ideas, and power to make these members aware of such stories, most often through humour (Schmidt, , ; Vecchio, Justin, & Pearce, ), or as Cairney () says “manipulate or reinforce the cognitive biases of influential policymakers” (201).…”