“…The last couple of decades has brought incredible scientific rigor to the question, with an ever‐growing number of behavioral, lesional, imaging, and electrophysiological studies demonstrating that the OFC encodes representations of value. Further, the neuroeconomical question of whether all values, rewards, and pleasures are commensurate, that is, differing only in quantity but not quality, importantly extends an ancient dialog stretching at least as far back as the Greek philosopher, Democritus (c. 460 to c. 370 BCE), who noted that “men get pleasure from scratching themselves: they feel an enjoyment like that of lovemaking.” 3 …”