A Brief Analysis of the Reference Significance of “Calendar Painting” to Modern Poster Advertisement

Abstract

This refers to the card type of single-page calendar, the calendar painting in Chinese folk, also known as the calendar, is China's unique art style, has been one hundred years of history, in the thirties of the 20th century when its booming, but later as the Anti-Japanese War, its foundering, become a piece of history, even so, the calendar painting for the development of China's advertisement still has a great role in promoting. This paper studies the origin, development and innovation of the calander painting. The combination of calendar and modern poster advertising design aims to find the inheritable and development of calendar poster, and find a new development angle for modern poster advertising design.In the development process of the calendar painting, it has experienced a combination of Chinese and Western culture, localization and other stages. Poster advertising, also known as posters, is a form of outdoor advertising and has a long history. In the design process of modern poster advertising, the layout, color application and theme selection of the calendar painting have inspiration and reference significance to modern poster design.