Abstract:This chapter is one of the few studies focusing on construction innovation in the base of the pyramid (BOP) markets by foreign microenterprise, as most prior research focuses either on large multinational enterprises or, in some cases, medium-sized enterprises. Based on a case study of a Finnish family-owned microenterprise that offers affordable housing and construction solutions in Zambia, we found the nexuses of co-creation and co-ownership and social bricolage to play an essential role in offering locally … Show more
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