A Born Global Gradually Advancing Its Internationalization – a Case Study of Internationalization Process of a Small Tour Operator in a Niche Market

Nessel, Karolina

doi:10.7341/2013915

Cited by 3 publications

(2 citation statements)

References 25 publications

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“…It explores the inward internationalisation 1 patterns of tourism small-and medium-sized enterprises (SMEs) 2 and thus focuses on a form of internationalisation which has been neglected in earlier research (Nessel 2013;Björkman and Kock 1997) as well as a type of service which has been neglected in international business research (Hall and Coles 2008). It also challenges the concept of service internationalisation by introducing a location-bound, 3 resource-based perspective.…”

Section: Introductionmentioning

confidence: 99%

Internationalisation at home: The internationalisation of location-bound service SMEs

Turunen

Nummela

2016

J Int Entrep

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This study explores how location-bound service small-and medium-sized enterprises (SMEs)-such as tourism companies-internationalise. We suggest that key dimensions in the internationalisation of these firms are the available resource base, the company network and its embeddedness and entrepreneurial capabilities, particularly entrepreneur's language skills, global mindset and cultural awareness. We propose an internationalisation framework model supported by three illustrative case examples from Finland. The framework differentiates between passive developers, emerging developers and international entrepreneurs. The study makes several contributions. First, it provides an advanced view on the internationalisation of service firms and challenges in previously applied theories in a novel context. Second, it highlights the significance of location-bound resources in the process. Third, the findings indicate that the interplay between the resource base, company network and entrepreneurial capabilities is decisive for internationalisation. We also suggest managerial implications for both the industry and policymakers, supporting the internationalisation of locationbound service firms.Diese Studie untersucht, wie ortsgebundene Dienstleister, wie zum Beispiel KMUs in der Touristikbranche, international expandieren. Wir schlagen vor, daβ die verfügbaren Ressourcen, das unternehmerische Netzwerk, die Sprachkenntnisse des Unternehmers, die unternehmerischen Fähigkeiten, eine globale Denkweise und kulturelles Bewusstsein zu den wichtigsten Dimensionen der Internationalisierung gehören. Durch drei anschauliche Fallbeispiele aus Finnland entwickeln wir ein Internationalisierungsmodell, welches wir vorschlagen. Das Rahmenmodell, welches zwischen passiven und aufstrebenden Entwicklern, sowie internationalen Unternehmern unterscheidet, macht eine Reihe von Kontributionen. Erstens, J Int Entrep es erweitert unser Verstehen der Internationalisierung von Dienstleistern und fordert etablierte Theorien durch einen neuen Kontext heraus. Zweitens, es hebt die Bedeutung der ortsgebundenen Ressourcen hervor, die zum Internationalisierungsprozess beitragen. Auβerdem zeigen unsere Ergebnisse, daβ das Zusammenspiel von Ressource-Basis, Firmennetzwerken und unternehmerischen Fähigkeiten von entscheidender Bedeutung für die Internationalisierung sind, Ergebnisse, die uns veranlassen, praktische Implikationen für Unternehmen, wie für Gesetzgeber vorzuschlagen, damit die Internationalisierung ortsgebundener KMUs im Dienstleistungssektor unterstützt wird. Summary HighlightsContributions: The study is among the first to study the internationalisation of locationbased tourism small-and medium-sized enterprises (SMEs). It highlights the difference between the internationalisation of these firms and other service firms. It broadens the concept of internationalisation and emphasises the importance of location-bound resources in the process. Research question: How location-bound service SMEs-such as tourism companiesinternationalise?Findings: Based on...

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Section: Introductionmentioning

confidence: 99%

Internationalisation at home: The internationalisation of location-bound service SMEs

Turunen

Nummela

2016

J Int Entrep

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“…Açıkçası, hizmet şirketlerinin uluslararasılaşma süreci, üretim ve tüketimin eşzamanlılığı nedeniyle bazı özelliklere sahiptir. Piyasaların (yerel olmayan) hareketliliğiyle turizm hizmetleri söz konusu olduğunda mesele daha da belirginleşmektedir (Nessel, 2013). Aynı zamanda hizmetler asla stoklanamaz (Kozak, 2014: 20).…”

Section: Seyahat İşletmelerinin Uluslararasılaşma Nedenleriunclassified

Problems of Internatıonalızatıon in Travel Enterprıses And Analysıs of Solutıon Proposals in Conceptual Context

Taş

Zengin

2019

Ekonomi İşletme Ve Maliye Araştırmaları Dergisi

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İşletmeler müşteri memnuniyeti sağlayarak kârlılıklarını arttırmak ve uygun yatırım ortamı bulabildikleri, dünyanın her yerinde faaliyet göstermek isterler. 2018 yılı itibarı ile dünyada uluslararası seyahat eden 1,4 milyar insan söz konusudur. Bu insanların rahat ve güvenli bir şekilde seyahat etmeleri için uygun organizasyon ve hizmetleri sunan işletmelere ihtiyaç vardır. Bu bağlamda insanlar devamlı ikamet ettikleri ve çalıştıkları yerlerden, başka yerlere gidebilmek için seyahat işletmelerinin sunduğu ulaşım, konaklama, yeme-içme gibi hizmetlere ihtiyaç duyarlar. Bu sebeple seyahat işletmeleri uluslararası faaliyet gösterme potansiyeline en fazla sahip olan işletme türüdür denilebilir. Seyahat işletmelerinin uluslararası faaliyetlerini gerçekleştirmede karşılaştıkları bir takım sorunlar vardır ve bu sorunlara değişik çözüm önerileri sunulmaktadır. Bu çalışmanın amacı ikincil veri analizine bağlı olarak seyahat işletmelerinin uluslararası arenada karşılaştıkları sorunları tespit etmek ve bu sorunlara uygun çözüm önerileri getirmektedir. Uluslararası seyahat işletmelerinin yoğun olarak yaşayabildikleri bu sorunlara, işletme içi ve işletme dışı çevre analizi yapılarak, elde edilen sonuçlar yardımıyla uygun çözüm önerileri getirilmeye çalışılmıştır.

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Domestic growth based on international acquisition – a case study of Fosun tourism group

Zhao

Shuai

2020

TRC

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Purpose In recent years, with the steady growth of China’s economy and world’s vacation market, and powered by the growing and significant large demands of Chinese overseas travel, an emergent trend of international development by major Chinese tourism groups has attracted notice by scholars and practitioners and this is obvious especially in the private sector. With this as the background, this paper aims to explore how China’s leading tourism companies expand their business internationally through a case study approach.

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A Born Global Gradually Advancing Its Internationalization – a Case Study of Internationalization Process of a Small Tour Operator in a Niche Market

Abstract: j lmn op q rm stu u tp v wxy zy v { m|q tp p orq mr }rqtn u q v p y y o mu q tq m v ln mv wop mrv mn op q rmy rtu u tp y ty p y 01 3 5

Cited by 3 publications

References 25 publications

Internationalisation at home: The internationalisation of location-bound service SMEs

Internationalisation at home: The internationalisation of location-bound service SMEs

Problems of Internatıonalızatıon in Travel Enterprıses And Analysıs of Solutıon Proposals in Conceptual Context

Domestic growth based on international acquisition – a case study of Fosun tourism group

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