A bilateral exchange model: The paradox of quantifying the linguistic values of qualitative characteristics

An ordinal ranking criterion for the subjective evaluation of alternatives and exchange reliability

“…Their contributions are developed at a more formal level and generally follow a fuzzy environment approach to account for the frictions caused by the uncertainty. See, among others, Aliev et al [3,4], Di Caprio et al [15] and Tavana et al [44].…”

“…Tavana et al [44] propose a theoretical model where each DM is endowed with a product. The DMs are aware of the fact that they do not perceive the characteristics of the products in the same way and define their beliefs based on these differences in perception.…”

“…This is the case even if strategic reporting is excluded from the model. However, Tavana et al [44] make no attempt to quantify the distance among the perceptions of the DMs. Also, the authors do not consider the problem of ranking several alternatives.…”

“…(a) The analysis of (bilateral or multilateral) economic exchange settings where an ordered description of a set of product characteristics is provided by the ISs to the DMs [44]. This type of information structure applies also to online search environments, where consumers are presented with a set of product characteristics displayed within several links when browsing through different websites [10].…”

Exploratory multivariate analysis for empirical information affected by uncertainty and modeled in a fuzzy manner: a review

“…--Fuzzy linguistic scales These scales are frequently considered for different goals as an a posteriori tool to encode data from a discrete (often a Likert) scale by means of fuzzy numbers (see, for instance, Zadeh 1975a, b, c;Tong and Bonissone 1980;Pedrycz 1989;Herrera et al 1998Herrera et al , 2008Lalla et al 2008;Li 2013;Akdag et al 2014;Estrella et al 2014;Massanet et al 2014;Tejeda-Lorente et al 2014Villacorta et al 2014;Wang et al 2014;Garcia-Galán et al 2015;Liu et al 2015a;Tavana et al 2015). --Fuzzy rating scale This scale has been introduced by Hesketh et al (1988).…”