Abstract:From Nazi attempts at "naturalizing" the state of warfare to modern marketers' penchant for associating products with the "purity" and "simplicity" of nature, individuals and groups have tried to link their actions, products, or ideologies with the natural world. To find a parallel in the natural world (or, at least, to convince an audience that such a parallel exists) is highly advantageous for, as Neil Evernden has argued, "Once we can say, and believe, that a thing is natural, it is beyond reproach: it is n… Show more
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