In the context of a simple asset-pricing environment, we study the ability of self-control preferences to account for the stock-price volatility, risk-free-rate and equity-premium puzzles. Using a full-information estimation procedure, we estimate the presence of a quantitatively small selfcontrol e¤ect in the data. Moreover, with results obtained using CRRA preferences serving as a benchmark, we …nd that the adoption of self-control preferences makes only a marginal contribution towards a resolution of these puzzles.