2018 IEEE International Conference on Big Data (Big Data) 2018
DOI: 10.1109/bigdata.2018.8622399
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A Batched Multi-Armed Bandit Approach to News Headline Testing

Abstract: Optimizing news headlines is important for publishers and media sites. A compelling headline will increase readership, user engagement and social shares. At Yahoo Front Page, headline testing is carried out using a test-rollout strategy: we first allocate equal proportion of the traffic to each headline variation for a defined testing period, and then shift all future traffic to the best-performing variation. In this paper, we introduce a multi-armed bandit (MAB) approach with batched Thompson Sampling (bTS) t… Show more

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Cited by 4 publications
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“…Observation 5: OPT tables can be compressed in size by orders of magnitude (Table I demonstrates 3 to 6 orders of magnitude). 3 The magnitude of compression appears to increase generally with the number of arms and time horizon.…”
Section: Question 2: How Much Can the Storage Of Opt Tables Be Compressed?mentioning
confidence: 97%
“…Observation 5: OPT tables can be compressed in size by orders of magnitude (Table I demonstrates 3 to 6 orders of magnitude). 3 The magnitude of compression appears to increase generally with the number of arms and time horizon.…”
Section: Question 2: How Much Can the Storage Of Opt Tables Be Compressed?mentioning
confidence: 97%