2020
DOI: 10.1007/978-3-030-40749-0_32
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A Balanced Scorecard in the Company Management Strategy in Contemporary Conditions

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Cited by 3 publications
(2 citation statements)
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“…The Balanced Scorecard is a modern strategic management tool that allows a company to evaluate how effective it is in all the activities that the company engages in (Sizova et al, 2020) and provides a complete overview of the institution with possible measures for improvement (Patricio, 2019). Using this tool, companies' operational performance can be evaluated and measured (Tuan, 2020).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The Balanced Scorecard is a modern strategic management tool that allows a company to evaluate how effective it is in all the activities that the company engages in (Sizova et al, 2020) and provides a complete overview of the institution with possible measures for improvement (Patricio, 2019). Using this tool, companies' operational performance can be evaluated and measured (Tuan, 2020).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…La medición de los indicadores juega un papel crucial en la gestión estratégica (Lingle J H, et al, 1996) ya que nos permite observar claramente las debilidades como un alto costo de operación, problemas logísticos, entre otros (Tkacheva et al, 2015). Pocos ejecutivos estuvieron en desacuerdo con la propuesta de que un buen sistema de medición es una 29 herramienta de gestión importante y reconocieron que les facilitó observar la empresa desde una perspectiva panorámica integrando factores internos y externos (Quezada et al, 2019) y promoviendo una comunicación más fluida (Sizova et al, 2020). De igual manera, reconocen que la mayoría de gerentes y jefes conocen sus objetivos e indicadores (Kowal, 2017), pero no logran desarrollar e implementar estrategias y acciones orientadas al logro.…”
Section: Estado Del Arteunclassified