“…In predicting and explaining behavior, TRA has been applied in various fields including consumer behavior (Engel, Blackwell, & Miniard, 1995;Taylor & Todd, 1997;Thomson, Haziris, & Alekos, 1994), moral behavior (Vallerand, Pelletier, Deshaies, Cuerrier, & Mongeau, 1992), ethical/unethical behavior (Chang, 1998;Gibson & Frakes, 1997;Loch & Conger, 1996), environmental behavior (Goldenhar & Connell, 1993), coupon usage behavior (Bagozzi, Davis, & Warshaw, 1992;Shimp & Kavas, 1984), fast food consumption behavior (Bagozzi, Wong, Abe, & Bergami, 2000), adoption of strategic information systems (IS) behavior (Mykytyn & Harison, 1993), system investment decision behavior (Clark & Soliman, 1999), information technology (IT) adoption behavior (Karahanna, Straub, & Cherveny, 1999), and Internet use behavior (Bobbitt & Dabholkar, 2001).…”