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Abstract

Recent research discusses the need for a better understanding of customer perceptions about ethnic restaurant attributes such as qualities and values in influencing the process of customer loyalty and ethnic restaurant competitiveness. This study aims to analyze the importance of quality and value in influencing loyalty in ethnic restaurants. The sample in this study are 210 respondents who visit ethnic restaurants twice in the past month. Data are collected using questionnaire survey which was done in around Bandung Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that the quality of ethnic restaurants such as food quality and physical environment quality directly influence loyalty. Meanwhile, service quality has an indirect effect on loyalty through value. Then, price value and emotional value directly influence loyalty. This study provides a better understanding of scholars and managers in ethnic restaurants about restaurant quality, value, and loyalty. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality can be valuable indicators for increasing values and loyalty, as well as being an attractive marketing strategy for the preferences of different market segments for ethnic restaurant experiences.

Factors Influencing Visitor Satisfaction and Revisit Intention in Lombok Tourism: The Role of Holistic Experience, Experience Quality, and Vivid Memory

“…The research is based on survey data from three tourism service sectors, namely hotels, flights, and tours and attractions. This study reveals that Experience Quality has a positive effect on satisfaction and satisfaction in turn influences the positive intention of visitors [28,29]. Based on several previous studies, Experience Quality in tourism has been widely studied, but different segments of tourists may experience different experiences due to differences in consumption motivation [27].…”

“…Achieving the desired outcome will lead to greater success at the destination in question. Based on the previous gap, a relationship was found With Experience Quality and Visitor Satisfaction where the service is in accordance with the wishes of the customer, therefore it will create a good rating, thus making the customer satisfied [28].…”

“…This indicates that the holistic experience in Lombok is favored by tourists and they want to revisit these tourist attractions with a P-Value of 0.000. Researchers [26][27][28] show that Holistic Experience has a positive and significant effect on Wow Tourism. Memorable and holistic travel experiences that create Wow Tourism play an important role in increasing positive information sharing for potential tourists to visit Lombok and will revisit intention.…”

Restaurant Customers' Quality Expectations

“…The original questionnaire comprises 35 quality indicators merged into seven (7P) quality dimensions and provides a methodological framework for assessing service quality from a marketing perspective. The scale was primarily used in restaurant-quality studies (Kukanja, 2017;Kukanja et al, 2017) and provided a methodological framework for many other marketing-based service quality studies (Anjani et al, 2018;Rafdinal & Suhartanto, 2020;Khalil, 2021).…”

Antecedent Gastronomic Satisfaction And Consequences In Visitor Loyalty

“…Oleh karena itu, diperlukan informasi tentang perilaku wisatawan dan hubungannya dengan kepuasan dan loyalitas destinasi. Salah satu cara untuk meningkatkan wisatawan dengan mengembangkan potensi yang terdapat pada destinasi wisata (Rafdinal & Suhartanto, 2020). Selain itu, untuk meningkatkan potensi dan pengembangan pariwisata, untuk dapat menarik wisatawan yaitu kepuasan dan loyalitas.…”