“…These results contribute to informing the discussion on the role played by institutional conditions in the emergence of hybridity within non-profit organizations (Smith et al, 2013;Doherty et al, 2014), specifically confirming, even in the hypothesis of internal resistance, the emphasis given to this role by previous studies (Greenwood et al, 2011;Micelotta et al, 2017). Additionally, by focusing on a cultural organization, our results highlight that institutional conditions affecting the resources at disposal and/or the legitimacy recognition for cultural activities have historically incentivized the motion towards hybridity, as nowadays happens for theatres and museums that, with increasing frequency, combine their non-profit mission with the market orientation to meet the public's tastes (Schuster, 1998;Toepler, 2006;Rushton, 2014). About RQ2 and the how issue, this study indicates that, to realize their motion towards hybridity, academies implemented a variety of innovations affecting their form in terms of: operational priorities, because of the aforementioned pursuit of a non-profit mission with a contemporary market logic; governance, which assumed a multi-level structure to include different decision makers with inequal decisional power; ownership, because of the development of a timeshare model for the assets to be used in activities; distinctive human resources, for the definition of a combined organizational model integrating volunteers with paid workers; and distinctive other resources, for the combination of "certain" revenues, collected on a mandatory basis, with "uncertain" revenues, earned according to market rules.…”