Untitled

Abstract

The changing market conditions in which an economic entity operates requires its executives to choose management support tools, in particular in the area of locating the company's "bottlenecks". The knowledge of the financial situation of an economic entity becomes indispensable in making decisions at both operational and strategic levels. The aim of the article was to indicate that finance management is one of the most important areas in both current and long-term management of the company's operations in a turbulent environment. Design/methodology/approach: CD PROJEKT Group operating on the global video game market, which is one of the most dynamic sectors of the world economy, was selected for research through purposive sampling. The solutions were developed on the basis of the following research methods: analysis of the literature on the subject, case study, analysis of documents. The financial analysis was conducted on the basis of the inductive inference method, consisting in the examination of the details in the first order, followed by generalizing them in the form of conclusions, synthetic assessment and diagnosis. Trend analysis was used to estimate the likelihood of improvement or deterioration of the financial situation. The temporal scope of the research covered in the period of 2017-2021. During the analytical procedure, selected detailed methods were used, which depended on the issues under consideration as well as problems: balance sheet method, comparative method, indicator method, descriptive methods supported by tables and graphs. Findings: The study confirmed that a turbulent environment has a direct impact on the management, functioning and financial performance of the company. Originality/value: The value of the article is in the analysis of the financial situation of CD PROJEKT Group over the five years and indication of the impact of the turbulent environment on the company's operations. The article is addressed to executive staff in order to make them realize the necessity of conducting ongoing financial analysis in order to locate weak areas of activity and properly adjust the strategy to the capabilities and objectives of the company.