Abstract:Mobile sales have increased over the past decade. In today's online retail environment, the mobile channel has the added potential to bring greater value to the retail value chain. While researchers have examined a number of factors contributing to the success of mobile technology in the context of forprofit businesses, the benefits of the mobile channel remain largely untapped by organizations in the third sectorthose outside the public and private sectors. Such organizations known as non-profits include volu… Show more
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