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Abstract

Packaging is one of the most important features of product and served as the sales promotion tools for a product. Packaging has a very important role because it is always related to the product being packaged and has a sale value and product image. The purpose of product packaging design training for a group of fisher women in Sungsang IV Village, Banyuasin District, South Sumatra, is to provide insight related to the design and form of packaging that make products more valuable and safer for the environment because the packaging materials are easily recycled. The method applied in this activity is presentation to introduce the form and packaging design. Then the demonstration method of good product packaging examples adapted to products produced by fisher women groups, followed by a discussion to analyze and compare other product packaging examples. The last method is evaluation by observing the results of the training. The participants seemed very enthusiastic and actively discussed the development of product packaging to be more valuable and environmentally friendly. Assistance will continue after this training activity. The work team consisting of lecturers and students from Trisakti School of Tourism will always be ready to guide and direct community who have product business in developing their products related to culinary.