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Abstract

Culture is an expression of society that is reflected in the visual arts. It interprets events from a socio-cultural point of view about the issues arising in that setting. In Pakistan, people have greatly imbibed gender perceptions through visual culture. Therefore, it has resulted in bigoted people in society. A visual culture is a visual presentation of gender that is conditioned by bigotry, racism, and sexism. Visual artists and development professionals have noted the gulf between the contents of visual culture and the real facts. Even the art students enormously agreed with the contrasting depiction of gender, which leads to the imbalance of gender constructs in society. This research aims to explore in detail the dynamics of Visual Culture concerning gender representation and encourage people to talk about gender issues, especially through art. Moreover, it aims to orient society to the norms that may be helpful to reduce gender discrimination.