Abstract:This study presents the anticipation model of implicit attitude. According to this model, implicit attitude is a part of the general nonspecific characteristics of an object or situation fixed in an individual's experience. This experience can be applied to new objects or situations without considering their specificity and become a basis for anticipation of their properties. The validity of such an approach is confirmed by psychosemantical study. The proposed model eliminates the issue of attitude being artif… Show more
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