963 Use of ict technology & campaigning to accelerate the dissemination of falls prevention evidence across Europe

Abstract

BackgroundProFouND is an EC funded initiative dedicated to the dissemination and implementation of best practice in falls prevention across Europe (12 countries). ProFouND has led annual falls prevention campaigns; collated a free access resources library; an online app to distribute tailored, best practice guidance, available in various languages; a cascade model training programme for exercise trainers across 10 countries and an “ICT for Falls Network” has been implemented to promote the development and adoption of novel ICT.Description of the problemEnsuring that robust research evidence is widely implemented is a key outcome for all healthcare researchers, however it is well established that there can be long delays in the translation of knowledge into practice. The objective of this work is to accelerate the impact and dissemination of evidence based falls prevention research through use of ICT technology, European wide collaboration and campaigning.MethodsThis presentation will describe effective strategies using ICT technologies, free access resources, media tools and context specific targeted campaigning to raise awareness of best evidence in falls prevention and to facilitate widespread implementation. ProFouND consortium partners and multi-sectorial stakeholders based throughout the regions (118) were invited to take part in a series of dissemination activities.Resources and information can be found at ProFouND.eu.comResultsIn this paper, we contribute to the narrative evidence-base by outlining key benefits, challenges and mechanisms that may enable effective implementation of research evidence relevant to other contexts. Following a comprehensive survey of all partners and associate partners (including EIP AHA), engagement from the 12 participating countries was largely achieved, particularly in areas with dedicated personnel. This resulted in widespread dissemination through public engagement events, television, radio and multi-sectorial stakeholders, health websites, social media and NGO uptake and coverage.ConclusionsAn understanding of methods to increase effective dissemination and implementation of robust evidence can ensure that effort is put to best use to improve public health knowledge in areas such as falls prevention. With relatively small investments of time and resources we conclude that ICT technologies for the dissemination of research are worthwhile and offer great potential in raising awareness, widening access and increasing engagement with best evidence falls prevention resources.