This book examines the relationship between aesthetics and gentrifi cation in contemporary cities from multiple, comparative, global, and transnational perspectives. In the introductory chapter, we argue that the aesthetics of gentrification produce sites of spectacular excess where the political economic forces driving urban redevelopment are empowered to remake space according to the needs of global capital. Through an analysis of the development of London's Greenwich Peninsula, we sug gest that these forms of neoliberal, consumeroriented aesthetics create seductive spaces and instil the desires needed to accelerate exclusionary urban transformations. The introductory chapter also considers the ways in which the aesthetics of gentrification now constitute a globalized, transnational phenomenon involving struggles for power in neoliberal urban contexts. We conclude that aesthetics increasingly function as a battleground where these urban spatial power struggles are played out through displacement, exclusion, and division.