Pragmatics of Discourse
DOI: 10.1515/9783110214406.239
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9. Multimodal pragmatics

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Cited by 3 publications
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“…Kress & van Leeuwen, 2001, 2006; O’Toole, 2011; van Leeuwen, 1999, 2005), as well as multimodal literacy practices in educational contexts (e.g. Jewitt, 2003, 2006; Jewitt & Kress, 2003; O’Halloran, Tan & E, 2014, 2015; O’Halloran, Tan & Smith, 2016; Unsworth, 2008b). From a social semiotic viewpoint, different semiotic resources are perceived to have different affordances and constraints with regards to what can and what cannot easily be expressed or represented in a given mode (e.g.…”
Section: A Multimodal Social Semiotic Approach: Theory and Applicationmentioning
confidence: 99%
“…Kress & van Leeuwen, 2001, 2006; O’Toole, 2011; van Leeuwen, 1999, 2005), as well as multimodal literacy practices in educational contexts (e.g. Jewitt, 2003, 2006; Jewitt & Kress, 2003; O’Halloran, Tan & E, 2014, 2015; O’Halloran, Tan & Smith, 2016; Unsworth, 2008b). From a social semiotic viewpoint, different semiotic resources are perceived to have different affordances and constraints with regards to what can and what cannot easily be expressed or represented in a given mode (e.g.…”
Section: A Multimodal Social Semiotic Approach: Theory and Applicationmentioning
confidence: 99%
“…(Jewitt, 2009: 24). Researching classroom communication has been a major concern, including teachers’ and pupils’ embodied interactions, usage of textbooks and illustrations, and how wall displays, furniture and artefacts anchor meanings (Kenner, 2004; Kress et al, 2005; O’Halloran, 2005). As Kress et al (2001) show in their study of science classrooms, teachers’ choices of representational mode – drawing cell-function as opposed to describing it, for instance – affects the kind of scientific knowledge produced.…”
Section: Three Approaches To Multimodal/multisensory Data: Definitionmentioning
confidence: 99%
“…Here, the term mode refers to the semiotic channel (for example, words, sounds, images, colour and animation) we use to compose a text, while the related term media refers to the tools and material resources (for instance, books, radio, TV) used to produce and disseminate (multimodal) texts (O'Halloran 2004;Kress and Van Leeuwen 2006). The multimodal text is defined here as a text whose "meanings are realized through more than one semiotic mode" (Kress and Van Leeuwen 2006: 183).…”
Section: Introductionmentioning
confidence: 99%