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Abstract

Investment in a company is expected to provide a profitable return and has an increasing share value. This study aims to determine the effect of trademarks on the value of the company's share. Furthermore, this research is developed to analyze the influence of brand value on the company's stock performance in the banking industry which is ranked in 100th of Indonesia's Most Valuable Brand. The results of this study found that the independent variable (brand value) has a significance value under 0.05 to the dependent variable (share value) with a positive direction. So it can be concluded that the trademark has a positive effect on the value of the company's shares on banking sector in Indonesia. This can be interpreted that the higher the value of the trademark, the higher the value of the company's stock.

Brand value dan nilai perusahaan di Indonesia

“…Beberapa penelitian membuktikan brand value berpengaruh terhadap kinerja saham perusahaan (Narteh, 2018;Indriani et al, 2018;Arora & Chaudhary, 2016;Karimi et al, 2016;Topuz & Akşit, 2016;Dutordoir et al, 2015;Ksirk et al, 2013, dan Johansson et al, 2012. Namun temuan riset lainnya menunjukkan brand value yang tidak berpengaruh positif terhadap harga saham (Moradi et al, 2014;Suaidah & Purbowati, 2019).…”