The reactions between 1,1‐bis(p‐dimethylaminophenyl)ethylene (Michler's ethylene) (5) and salicylaldehydes (6) were studied for the purpose of synthesizing photochromic chromenes (1). Although we proved the presence of the chromene 1 under some conditions, the only compounds we could isolate were the so‐called “disubstitution products” 7. Reaction of 2,2‐bis[p‐(dimethylamino)‐phenyl]‐2H‐chromene [1a, synthesized by a Grignard reaction of coumarin with p‐(dimethylamino)‐phenylmagnesium bromide] with Michler's ethylene also gives the “disubstitution product” 7a. Reactions of Michler's ethylene with 2,2‐bis(p‐methoxyphenyl)‐2H‐chromene (3) and the spiropyran 11 furnished the “mixed disubstitution products” 9 and 10, respectively. A reaction of the latter with 5‐nitrosalicylaldehyde gives 2,2‐bis[p‐(dimethylamino)phenyl]‐6‐nitro‐2H‐chromene 1b. The photochromism of the synthesized chromenes is described briefly.