50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework

Schmid, Stefan; Kotulla, Thomas

doi:10.1016/j.ibusrev.2010.09.003

Cited by 158 publications

(147 citation statements)

References 100 publications

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“…According to literature, a marketing strategy will only be able to produce excellent performance when implemented properly and effectively (Vorhies and Morgan, 2003). Another evidence points to the fact that it is imperative to keep in mind that the challenges that exporters face are generally linked to the controllable issues stemming from the internal environment (Stefan and Thomas, 2011).…”

Section: Introductionmentioning

confidence: 99%

Impact of the Antecedent Factors on the Performance of Malaysian Export Companies

Alshammari

Islam

2014

American Journal of Economics and Business Administration

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The study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adaptation was examined. A questionnaire was used as the instrument of the study and the data collection procedures included self-administered questionnaires and emailed ones. The questionnaires were sent to 780 firms and 401 valid questionnaires were returned making the response rate 51.4%. Data collected were analyzed using Statistical Package for Social Sciences (SPSS) for the purposes of descriptive statistics on the demographic characteristics of the subjects and exploratory factor analysis, while Partial Least Square (PLS) was used to determine the interactions between the various constructs for ascertaining the various structured equation models. The findings revealed that some of the antecedent factors have a significant impact on the marketing mix adaptation strategies while others seem not to have this significant impact. The study concluded with some recommendations that can be of a great use to the Malaysian exporting firms while making decisions about their exporting activities.

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Section: Introductionmentioning

confidence: 99%

Impact of the Antecedent Factors on the Performance of Malaysian Export Companies

Alshammari

Islam

2014

American Journal of Economics and Business Administration

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“…Strategies Academics continue to explore whether an internationalized business is necessarily a truly global, multinational business, or if the construct more accurately relates to regional and multi-local business activities [Schmid, Kotulla, 2011]. Yip [Yip, 2003] proposes that a firm must set a clear global strategy before determining their regional and national strategies.…”

Section: Theoretical Framework Choosing Scale Of Internationalizationmentioning

confidence: 99%

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2016

Foresight and STI Governance

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“…A diverse cultural context of consumption, a temporary retailing context that serves foreign consumers, a fragmented time context with highly seasonal consumption and a competitive context which aggravates intensity between local and multinational firms implied that a methodology such as exploratory multiple case studies, which is sensitive to contextual diversity, is preferred for answering questions related to the 'how' and 'why' behind standardisation/adaptation decisions (Ghauri, 2004). Moreover, our methodological choice followed the limited use of qualitative papers that empirically examine standardisation/adaptation issues and the concurrent need for further theoretical development and grounding of the field through qualitative studies (Schmid and Kotulla, 2011). …”

Section: Figurementioning

confidence: 99%

The role of context in case study selection: An international business perspective

Poulis

Plakoyiannaki

2013

International Business Review

130

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The extant methodological literature has challenged case selection in qualitative case study research for being arbitrary or relying too much on convenience logic. This paper aims to address parts of such criticism on the rigour of case selection through the presentation of a sampling framework that promotes contextualisation and thoroughness of sampling decisions in the study of international phenomena. This framework emerged from an inductive process following an actual case study project in international marketing and promotes the idea that context matters for sampling purposes, too. The proposed framework integrates methodological tools that complement the overarching principle of purposeful sampling and considers respective contextual challenges that the researchers encountered before and during fieldwork. It serves to highlight in an iterative fashion the role that context plays in the case selection process and the importance of contextualised sampling processes for qualitative case study research in international business.

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50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework

Cited by 158 publications

References 100 publications

Impact of the Antecedent Factors on the Performance of Malaysian Export Companies

Impact of the Antecedent Factors on the Performance of Malaysian Export Companies

Untitled

The role of context in case study selection: An international business perspective

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